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COLLECTION · Series · 2020

Start-Up

스타트업

Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.

Source: TMDB
* 8.2 (373)ComedyDramaSouth Korea
Creators
Park Hye-ryun
Countries
South Korea
Studios
tvN · Studio Dragon · HighZium Studio
Runtime
72 min/ep
Age rating
TV-14
Release
17/10/2020
Score
8.2 / 10 (373)
Where to watch
Streaming
NetflixNetflixNetflix Standard with AdsNetflix Standard with Ads
Seasons and episodes
Start-Up
Start-Up
16 episodes · 2020

Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.

START-UP
Episode 1. START-UP
2020-10-17 · 85 min

The spring Seo Dal-mi lost everything, Nam Do-san's letters kept her company. Fifteen years later, she needs him by her side to prove Won In-jae wrong.

FFF (FAMILY, FRIENDS, FOOLS)
Episode 2. FFF (FAMILY, FRIENDS, FOOLS)
2020-10-18 · 84 min

To preserve Dal-mi's past and to support her future, Choi Won-deok asks Han Ji-pyeong to pull off an impossible task.

Angel
Episode 3. Angel
2020-10-24 · 83 min

Ji-pyeong scrambles to transform Do-san into the man of Dal-mi's dreams. A rude awakening prompts In-jae to close one door and open another.

Sandbox
Episode 4. Sandbox
2020-10-25 · 81 min

Despite differing pasts, Dal-mi and In-jae fight for their dreams at the same starting line. Ji-pyeong sets out to protect Dal-mi and help Do-san.

Hackathon
Episode 5. Hackathon
2020-10-31 · 82 min

Dal-mi and In-jae present their teams' ideas on the hackathon stage. A story about Dal-mi's upbringing moves Ji-pyeong to fight for her success.

Key Man
Episode 6. Key Man
2020-11-01 · 82 min

In-jae uses lessons from her father and stepfather to her advantage. A clash over company shares tests Dal-mi, who turns to Ji-pyeong for advice.

Burn Rate
Episode 7. Burn Rate
2020-11-07 · 78 min

Grappling with his feelings for Dal-mi, Ji-pyeong avoids her. Do-san's knowledge of Won-deok's condition inspires a business idea for Samsan Tech.

Backup
Episode 8. Backup
2020-11-08 · 81 min

Devastating news gives Dal-mi another reason to make the app a success. Won Du-jeong's plan to teach Do-san and Dal-mi a lesson backfires.

Risk
Episode 9. Risk
2020-11-14 · 81 min

Do-san and Ji-pyeong struggle to bear the weight of their untold truths. Doubts and a mix-up lead Dal-mi to the place where it all started.

Demo Day
Episode 10. Demo Day
2020-11-15 · 85 min

Ji-pyeong gives Dal-mi long-awaited answers and a confession. Seeking success on his own terms, Do-san considers a golden opportunity.

Exit
Episode 11. Exit
2020-11-21 · 77 min

Kim Yong-san forces Ji-pyeong to reflect on his past remarks. In-jae and Dal-mi's companies showcase rivaling programs using the same technology.

Acqhire
Episode 12. Acqhire
2020-11-22 · 86 min

Alex Kwon shows his true colors, proving Ji-pyeong right and fulfilling Samsan Tech's worst fears. Do-san tells Ji-pyeong about Won-deok's health.

Comfort Zone
Episode 13. Comfort Zone
2020-11-28 · 73 min

Dal-mi and In-jae's self-driving car is hit by a ransomware attack. Samsan Tech founders return after a successful three-year stint in San Francisco.

Elevator Speech
Episode 14. Elevator Speech
2020-11-29 · 81 min

Tasked with recruiting top developers into her company, Dal-mi pitches her idea at Samsan Tech. Do-san gets away to clear his head.

MVP (Minimum Viable Product)
Episode 15. MVP (Minimum Viable Product)
2020-12-05 · 78 min

Jung Sa-ha and Lee Chul-san begin dating in secret. A boozy, heartfelt conversation with Do-san helps Ji-pyeong make a decision about Dal-mi.

Scale Up
Episode 16. Scale Up
2020-12-06 · 81 min

Do-san and Dal-mi envision new goals for their future. Ji-pyeong finds a way to pay forward his gratitude for Won-deok. In-jae returns to her roots.

Cast by season
Suzy
Suzy
Seo Dal-mi
Nam Joo-hyuk
Nam Joo-hyuk
Nam Do-san
Kim Seon-ho
Kim Seon-ho
Han Ji-pyeong
Kang Hanna
Kang Hanna
Won In-jae
Kim Hae-sook
Kim Hae-sook
Choi Won-deok
Kim Do-wan
Kim Do-wan
Kim Yong-san
Kim Won-hae
Kim Won-hae
Nam Seong-hwan
Song Sun-mi
Song Sun-mi
Cha Ah-hyun
Yoo Su-bin
Yoo Su-bin
Lee Chul-san
Seo Yi-sook
Seo Yi-sook
Yoon Seon-hak
Kim Hee-jung
Kim Hee-jung
Park Geum-jeong
Stephanie Lee
Stephanie Lee
Jeong Sa-ha
Cho Tae-kwan
Cho Tae-kwan
Alex Kwon
Uhm Hyo-seop
Uhm Hyo-seop
Won Doo-jung
Yeo Jin-goo
Yeo Jin-goo
Jang Young-sil (voice)
Lee Min-ryung
Lee Min-ryung
Jang Yi-soo
Song Ho-su
Song Ho-su
Lee Dae-myung
Jang Se-hyun
Jang Se-hyun
Nam Cheon-ho
Kim Min-seok
Kim Min-seok
Park Dong-cheon
Kang You-seok
Kang You-seok
Shin Hyeon
Joo Bo-young
Joo Bo-young
Shin Jeong
Moon Dong-hyeok
Moon Dong-hyeok
Won Sang-su
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User reviews
Y
Yohan Yukiya Sese Cuneta 사요한
★ 10.0 / 10
**_A great watch … worth it!_** _**WARNING**: Contains information others might consider as a spoiler._ **I. Story** _a. Episode stories_: The stories per episode were mostly good. Out of 16 episodes, I like the story of 9 episodes. _b. Series story_: From the title, "Start-Up" (or "Sandbox"), it gives the impression that it is primarily about starting up a business or about joining a, well, sandbox program. However, overarching story is more about [1] a love triangle and [2] sibling rivalry. The impression from the series title only takes tertiary importance. It would have been better if the importance was as follows: [1] sibling rivalry; [2] start-up/sandbox/business; and [3] love triangle. Regardless… the way the overarching stories were delivered and the choice of story per episode were enough to pull up the score for this rating. However, avoid introducing important facts and then never mentioning it again. For example, Ji Pyung and the sisters have met when they were kids. It was also weird that a bloodied person can pitch his company, that does not happen in real life. **II. Acting** Acting! This is where I had to give a low rating. There were too many crying scenes where the facial expression was neutral. It was obvious they were only "acting" instead of actually feeling and letting their emotions out. I'm a fan of Suzy but I have to mention this: relax more during kissing scenes, make us feel it, and it doesn't need to be "wild". The kissing scenes can still be romantic even if there wasn't too much lip action. A room for improvement. I love her acting and the way she brings life to the characters she plays but the kissing scenes needs improvement. Relax, take it slow, don't make it wild -- rather make it romantic. Don't act, imagine he's your boyfriend or some secret desire. You want to enjoy the moment, to just let him feel your desire. As for Joo Hyuk, great job in portraying what appears to be an eccentric, possibly even an autistic, character. It is never easy if an actor is not in the autism spectrum--in particular asperger syndrome. Very geeky, logical, all about facts, and clueless about everything else, especially fashion and social skills. Those scenes where Dal Mi was sending signals and Do San missed it all--those were all great. Sometimes annoying but all of it were relatable. Neutral face, going back to the discussion he was focused on, definitely a character with aspergers syndrome. Well done there. For Han Na, excellent job in keeping the character mysterious. It was not easy when the character In Jae had a change of heart, especially when it comes to her sister. There were clues but the next moment it's the total opposite. This happens in real life and so it's great to see it on screen. **III. Music** This one is hard. I can not remember any memorable music other than the theme songs. **IV. Rewatch Value** Definitely in my list of series that I'll choose to re=watch. **V. Summary** Overall, the production, story, and acting were awesome. The inclusion of business terminologies and explaining each, that was a very good idea. Explaining the processes, the whys and the hows, definitely a plus. It would have been better if they toned down the "young adult" giggles because that very rarely happens in-real-life. They should've used sandbox and showed the idea behind it and what's happening in it more as well, instead of just providing a free office and free funding. The "revolutionary" ideas were well thought out especially the app helping those with vision challenges. I do hope such an app exists but we haven't achieved that speed of AI recognition still something to look forward to. Great choices on scenes and I wish they added more, like a team building session where they could feature the beauty of Korea instead of the exact same office. From a dramatic episode 1 and funny episodes later, to the building up of the trials and tribulations, to the eventually resolution in the latter episodes. it was enough to pull up the overall rating to 9 out of 10 stars.
TMDB
Keywords
love trianglecompetitionartificial intelligence (a.i.)technologyromcomunrequited lovesibling rivalrybusiness start-uplyinginspiring
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