Advertising planner Xiao Chen, who's been hustling in the south for nearly a decade, is just a signature away from landing a case worth hundreds of millions and making it big. But just as he's about to sign, he's brutally attacked. Xiao Chen wakes up in bed, thinking it's all a dream. But the scene, the people, the dialogue—it's all the same. He relives the day, fails to sign again, and gets beaten up once more. This time, he realizes that a blow to the head resets the day. Overjoyed, Xiao Chen repeatedly tries and fails, crashing into walls and jumping off buildings, knowing he can just start over. After over a hundred attempts, he finally lands the case. But his company is raided for alleged crimes. Desperate to go back to square one, Xiao Chen charges at the office's poster wall, but no matter how hard he hits it, he can't go back.
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